A new logo - to reflect the new face of the Charity Commission?
- Trinity
- Jun 30, 2018
- 1 min read
1 Apr 18
The Charity Commission is about to adopt its new logo.
The Commission has summed up the benefits of changing its branding, saying:
“… Our old logo and brand did not reflect the new approach of the Commission.
We believe that our new logo is crisp and clear and represents us as a regulator much better.”
As for us, we believe their new CC logo certainly does represent the Charity Commission far more accurately. In fact, it seems to follow precisely the views of William Shawcross [their recently retired Chair] on information gathering techniques and treatment of Trustees. See our article entitled “Water Sporting?”
Firstly, the graphic design company they’ve used have clearly been influenced by the iconic Chanel and Gucci logos, which both use mirrored letters. We have to say though, the new logo does remind us - just slightly - of another one…
It’s the one on the left. This other logo is also crisp and clear and represented its brand very well.
As a tease, we confess WE actually added DAS, which seemed to fit perfectly!!!
We end with further words from the Charity Commission:
“… With logos, it is notoriously difficult to please everyone, but we hope you think the new logo better reflects the Commission and our regulatory approach.”
We say, it most certainly does.
PS We understand the logo change has cost the tax payer £5,000.
We wonder, what will the real cost amount to - and not just financially?
Trinity
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